The Psychology of Good and Evil: Seeking Alternatives in Human Nature
Market Dynamics In economics, the concept of “good and evil” can be replaced by “utility” and “cost.” Utility represents the perceived value that individuals gain from goods and services, while cost denotes the resources or sacrifices made to acquire them. In this framework, individuals weigh the utility and cost of alternative choices to maximize their overall satisfaction. This analytical approach provides a data-driven lens to understand consumer behavior and market dynamics....