Market Dynamics
The Violet Love Route, a 20-mile stretch of Route 21 in Carroll County, Maryland, experienced a 15% increase in tourism revenue following its designation as a scenic byway in 2017. This influx of visitors has boosted local businesses, particularly wineries and restaurants, and created demand for additional amenities and infrastructure. The route’s economic impact is projected to continue to grow, as it attracts more visitors seeking unique travel experiences and natural beauty.
