Industry Perspective
The world manga market is experiencing unprecedented growth, driven by the rise of digital platforms and the increasing popularity of manga outside of Japan. In 2022, the global manga market was valued at over $50 billion, and it is projected to reach $90 billion by 2026. This growth is being fueled by the increasing demand for manga from emerging markets such as China, India, and Southeast Asia. Additionally, the rise of digital platforms such as Crunchyroll and Funimation has made it easier for fans around the world to access and consume manga.
Strategic Implications
The growth of the world manga market presents numerous strategic opportunities for publishers and creators. Publishers should focus on expanding their digital distribution channels and investing in new technologies to meet the growing demand for online manga. Creators should consider developing manga that appeals to a global audience and experimenting with new genres and formats. Additionally, there is a growing opportunity for manga to be adapted into other media such as anime, live-action films, and video games. Overall, the future of the world manga market looks bright, and there are numerous opportunities for publishers and creators to capitalize on this growth.
