Market Dynamics
Helldivers, a squad-based action game, achieved commercial success upon its release in 2015. Developed by Arrowhead Game Studios and published by Sony Interactive Entertainment, Helldivers garnered positive reviews for its cooperative gameplay, challenging difficulty, and humorous tone. Notably, the game adopted a free-to-play subscription model on Xbox Game Pass in 2020, resulting in a significant increase in player base and revenue. This strategic move highlights the growing popularity of subscription-based gaming services, which offer diverse game libraries to subscribers for a monthly fee.
