Industry Perspective
Epic Games follows a consistent seasonal release schedule for Fortnite, with each new season typically commencing on a Sunday or Monday at 4:00 AM Eastern Time (ET). This pattern has been observed over several seasons, indicating a strategic approach by the developer to maintain predictable release timings for its player base.
Strategic Implications
The consistent release schedule allows players to anticipate the launch of new seasons and plan their gameplay accordingly. This predictability also enables content creators and influencers to coordinate their coverage and capitalize on the hype surrounding the game’s updates. The timing of the season launches, often coinciding with weekends or holidays, suggests Epic Games' intention to maximize player engagement during peak gaming hours.
