Market Dynamics
Fortnite Season 1’s introduction of the Battle Pass revolutionized the gaming industry. The Pass introduced a tiered system where players could purchase cosmetic items and earn in-game rewards, creating a significant revenue stream and fostering a sense of community within the Fortnite ecosystem. The Pass’s success propelled Fortnite to become the highest-grossing free-to-play game of all time, demonstrating the potential of microtransactions in driving profitability.
